The Blue Bag
Water Innovation Award 2015

The Blue Bag Project

In line with IKEA’s global sustainability approach, IKEA Indonesia will not give away free plastic bags to its customers; instead IKEA Indonesia will offer its iconic environmentally friendly Blue Bag. IKEA Indonesia will donate 100% of revenues from the sale of all IKEA Blue Bags in the IKEA Indonesia store over the next two years to Mercy Corps Indonesia’s local water sanitation and sewage project.

This project will provide and install 100 septic tanks over the same period of two years in the local community of Kecamatan Penjaringan, North Jakarta.

A project by IKEA Indonesia and Mercy Corps Indonesia

One of Jakarta’s largest slums, Kecamatan Penjaringan, situated in North Jakarta, is home for over 300,000 people with a population density of 8,635.73 per km2. It lies 25 km north of the first IKEA Indonesia store in Jakarta. Here latrine facilities are rare and open spaces are used. Clean drinking water is in very limited supply.

Mercy Corps Indonesia’s (MCI) mission is to increase knowledge, access and utilization of improved sanitation services among households in the village of Kecamatan Penjaringan. MCI has considerable experience in raising funds from the local government to support sanitation initiatives in urban areas. They aim to raise $18,000 to contribute toward project activities. The specific objectives of this proposed 2 year project are:

In line with IKEA’s global sustainability approach, IKEA Indonesia will not give away free plastic bags to its customers; instead IKEA Indonesia will offer the iconic IKEA environmental friendly Blue Bag. 100% of the retail value per Blue Bag sold, as well as an additional donation from IKEA Indonesia, will go towards this project.

IKEA Indonesia

Our vision, business idea and values build the foundation for our local environmental and social initiatives. While we seek to “offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them,” our vision goes beyond home furnishing. We want to create a better everyday life for all people impacted by and involved with our business.

To be true to this vision, the Blue Bag project was developed, along with a number of additional local CSR initiatives. These are all integrated into the operations of our everyday business.

Batik is the traditional Indonesian art craft and, respecting this heritage, IKEA Indonesia conducted a design competition to provide a batik uniform for our co-workers. Local students from fashion, textile, and graphic design backgrounds were invited to create a simple uniform design, combining elements of Indonesian and Swedish cultures. The winning design was chosen to be the official IKEA Indonesia Friday Batik co-worker uniform.

The 4Sharing meal program will be launched in a joint effort with Mercy Corps Indonesia in response to rising rates of malnutrition in Jakarta (close to 20% of children under the age of five are affected). For every four poached salmon dishes sold at the IKEA restaurant, we will donate one nutritious meal to a child in need from a local neighborhood. This initiative runs six times a year, during the Muslim, Christian, Buddhist, Hindu, Chinese and Swedish festive periods.

Read more about our CSR initiatives at

UTZ certified coffee provided at the IKEA Indonesia store is sourced from local farmers in West Java. Our coffee beans are grown, picked and roasted in accordance with UTZ process requirements, ensuring better farming methods and improved working conditions for each farmer and their families.

Next Generation Social Entrepreneurs is an initiative to discover and create a partnership between IKEA and local social entrepreneurs. Currently, IKEA Indonesia is working with local artisans in Central Java, and has submitted these designs to IKEA of Sweden for approval.

The IKEA Soft Toys for Education campaign has been going strong for 12 years. For every soft toy sold globally in all IKEA stores during November and December, IKEA Foundation donates Є1 to UNICEF and Save the Children, focusing on children’s rights to education and protection of children with disabilities. Since 2012, IKEA Foundation has funded Save the Children Indonesia, benefitting 2,000 children from 31 schools in 183 villages throughout West Java.

Brighter Lives for Refugees is another global campaign developed through a partnership between the IKEA Foundation and UNHCR, the UN Refugee Agency. For every LED light bulb sold in February each year throughout all IKEA stores, the IKEA Foundation will donate €1 to help improve access to lighting, renewable energy and primary education in refugee camps. IKEA Indonesia looks forward to participating next year.

Read more about IKEA Foundation at

Mercy Corps Indonesia

Mercy Corps Indonesia helps people turn the crises they confront into the opportunities they deserve. Driven by local needs, our programs provide communities across Indonesia with the tools and support they need to transforms their own lives. Mercy Corps Indonesia is part of Mercy Corps’ family; an international non profit organization that has been helping people in the world’s toughest places survive the crises they confront and turn them into opportunities to thrive. Since 1979, Mercy Corps’ has operates in 42 countries and improve the lives of 19 millions people.

In Indonesia, Mercy Corps has improved more than 1,000,000 lives across the country’s vast expanse of islands since 1999. Through establishment of Mercy Corps Indonesia in 2012, using the experience and expertise of Mercy Corps, we continue to focus on not only urban issues and poverty reduction, but also in rural communities. Mercy Corps Indonesia is helping communities prepare for and recover from natural disasters and the impact of climate change. We provide both immediate aid and long term programs to “build back better” by improving community infrastructure, resiliency, and economic opportunities in Indonesia’s most challenging urban and coastal areas. Mercy Corps Indonesia has activities across Indonesia in Java, Kalimantan, Sumatra and Maluku.

Spread across a chain of thousands of islands between Asia and Australia, Indonesia is fourth largest population in the world. Indonesia has been facing many problems in many sectors, so Mercy Corps Indonesia also focuses on many sector to help Indonesia people in fighting their live. Mercy Corps Indonesia focuses on Climate Change Adaptation and Disaster Risk Reduction, Increasing Economic Opportunities and Access to Financial Services, Improving Health and Nutrition, Water and Sanitation, through several programs and Emergency Response through Indonesia Response Team (IRT) with trained staff to respond when disaster occurs. Mercy Corps Indonesia also bring together with other NGOs, government, private sector, and many actors to empower people in Indonesia to build healthy, productive, and resilient communities.

Contact Information

Graha STK, F floor Suite F01
Jl. Taman Margasatwa No.3
Ragunan - Jakarta Selatan 12550